Sell your product in Japan

Introduction

Selling is the Heart of Your Business

In western country selling is considered as the heart of business. Target Japan for maximize profit.

Never try to sell umbrella in desert

If umbrella be the main tools to protect rain, never try to sell umbrella in desert. Because, there have no rain.
There is no rain, there No demand of Umbrella.

Hence, Identify the place for any product to sell is important. Where product have extensive demand there product will be boost in selling.

In desert Mineral water may be an extensive demanded product.

Select right product for right people

Select right product for right place in right time.
If the product selection is right for right place then the business will be profitable with significant reduction of risk.

Select right product for right people

If product have an unique benefit to satisfies the peoples need. The product will be sold dramatically. Everyday life human suffers with problem. To solve these problem in daily life they search for such product that can solve their problem. If they found they shows aggressive behavior to purchase.

To reduce severe gastric acid reflux it is emergency to purchase anti-ulcerent medicine.

For the people with constipation a laxative may be a good offer.

Identifying demand

Demand should be identify for specific product in certain area in order to ensure maximum profit.
Repeated marketing research should give clear conception about what types of product should be offered.

Demand factors
Demand is dependent on some factors
First is purchasing capability: Customer should be capable to purchase product.

It is not a wise decession to sell a car in poor region. Selecting a product to sell a product in an area first need to consider per capita income of people.

Demand is the need of customer to a specific product that can satisfy the customer with its benefit.
For example, For a patient with Diabetes melitus Inaulin have a great demand. Because, it can redices glucose level in body.

An efficient sells people considers demand as two types.

Demand existed
Demand should be created

Existed demand: Need of any product is existed and people willingly search this product to purchase with a behavior of snatching attitude.

Created demand: When any product is necessary for customer, but customer is not realising about this product. In that case demand is created by the selling skill of sales people to this customer through a strong selling techniques.

Scope of selling

Large population market acts like Black hole.
Black hole is a region in universe from where nothing can escape, Everything matter or energy is engulfed.
Just like black hole behaviour, a market with large population engulfs maximum product within short period of time.
In that perspective Japan should be a potential market.

In japanese customer quality is first priority. Japanese people never compromise with quality in case of product consumption.

If any product is rejects then it fails customer forever. Enter in Japanese market is very difficult, but after a successful entering in Japanese market, business remains continuous for long time.
The first criterion of entering in Japanese market is quality of product.

Risk of selling in Japan

Though entering in Japanese market is difficult, it have lowest risk of business in Japan then any other country.

High profitibility

Japanese people are well reported in world for their payment. seller faces less harasment in terms of get payment. Moreover, Japanese people have high income. They purchase quality product with highest price. Hence, profitability is highest in Japan.

Long lasting business

Entering in Japanese market is as difficult as rejecting. Japanese buyer prefer a long lasting purchase from any seller. Hence, there have less chance of risk of sudden loosing any customer. It ensures less chance of risk and continuous business operation.

High population in small area

Japanese cities are high populated. High population in small area ensures easier and cost effective distribution. Less time consuming marketing strategy can ensure maximum population coverage in Japan.

Barrier to sell product in Japan

Entering in Japanese market is difficult.
There have several barriers. These are,
Product quality: Product quality is main requirement of Japanese market. To compete with western competitor in Japan as well as Japanese domestic product it is a great challenge to maintain product quality.
Communication: To sell product, need an effective communication. Communication happens by language. Communicate with Japanese language to customers is difficult for non Japanese

Made in Japan conceptation

Conception of Made in Japan is spread all over the world. Japannese product is high quality mantained. Japanese people also proud of this. For that reason foreign product in Japan establishment is difficult competing with any Japanese product in Japan. Moreover, due to a long period of isolation Japanese people grew up with strong nationalism. Strong nationalism drives them to purchase domestic product.

From long history of Japan says Japan tends to prohibit as possible as entering foreign product in Japanese market. Government initiative and facilities of entering in Japanese market is not much favorable.

In addition, after US occupation, United State aggressively enter in Japanese market with high quality product. Hence, In Japan any seller have to strongly face two giant producing country in world, Japan and United State.

Lengthy time for decision making

In Japanese culture, decision is made by group. Hence, expressing any decision is time consuming. Buyer takes more time, are they will purchase or not. This culture destroy a huge time of seller. Seller have to wait to gain decision from customer.