Entering in Japanese market is difficult.
There have several barriers. These are,
Product quality: Product quality is main requirement of Japanese market. To compete with western competitor in Japan as well as Japanese domestic product it is a great challenge to maintain product quality.
Communication: To sell product, need an effective communication. Communication happens by language. Communicate with Japanese language to customers is difficult for non Japanese
Made in Japan conceptation
Conception of Made in Japan is spread all over the world. Japannese product is high quality mantained. Japanese people also proud of this. For that reason foreign product in Japan establishment is difficult competing with any Japanese product in Japan. Moreover, due to a long period of isolation Japanese people grew up with strong nationalism. Strong nationalism drives them to purchase domestic product.
From long history of Japan says Japan tends to prohibit as possible as entering foreign product in Japanese market. Government initiative and facilities of entering in Japanese market is not much favorable.
In addition, after US occupation, United State aggressively enter in Japanese market with high quality product. Hence, In Japan any seller have to strongly face two giant producing country in world, Japan and United State.
Lengthy time for decision making
In Japanese culture, decision is made by group. Hence, expressing any decision is time consuming. Buyer takes more time, are they will purchase or not. This culture destroy a huge time of seller. Seller have to wait to gain decision from customer.
